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Free case study solution & analysis | caseforestcom red bull marketing strategy red bull was founded by dietrich mateschitz and officially launched in 1987. Red bull's innovative marketing-transforming a humdrum product into a happening brand - marketing case studies - icmr, the red bull energy drink was launched in. In 2005, one of the most successful pr stunts began red bull and austrian skydiver and base jumper felix baumgartner began groundwork for a stratospheric freefall.